A New Era in Web Advertising Despite media hype to the contrary, advertising on the internet is alive and well and smart advertisers know it. A study by AdRelevance, a Jupiter Media Metrix company, released on November 22, 2000 stated that ''Overall, the number of new companies advertising online has increased by 157 percent over the past 10 months.'' The same study said, ''Traditional, non-Internet firms advertise at a higher rate on the Net than their dotcom counterparts. Traditional companies accounted for almost 50 percent of the top 100 new advertisers in October, up from 41 percent in January of this year.'' It is ironic that traditional, real world firms are recognizing the branding benefits of internet advertising quicker than their dotcom counterparts, despite the fact that everyone knows there is inherent value in exposure and branding. Perhaps if net advertising execs had recognized this fact sooner some of the countless dotcom failures could have been avoided. (Did Oxygen.com, a web portal aimed at women, really need to spend two million dollars for a spot during the Superbowl?). As an experienced internet publisher, we know what works and what doesn't. If you have something of value to give away, your campaign will see very good results. Contests and givaway promotions are the webs friendlyest campaigns. In return you will gain valuable information from people interested in your product. Relevance is also very important. By providing a message that our audience will relate to understand, you will see a benefit. We can work with you to create a unique advertising campaign that suitÕs your companyÕs individual needs. Our sites reach a wide demographic of cooking and travel enthusiasts or a specifically targeted group, such as vegetarians, dieters or campers and RVers. For more information contact: mitch@fabulousfoods.com

To talk to us about your advertising needs on FabulousTravel.com, FabulousFoods.com or across our network of home, garden, and parenting sites contact: For more info write to advertising@fabulousfoods.com Online Advertising No matter your online marketing goals, we can tailor a campaign to help meet them. FabulousTravel.com and FabulousFoods.com can deliver targeted traffic for your product or service. Along with traditional advertising banners, we can create non-traditional advertising and sponsorships. Small button ads and non-standard sized ads Content-targeted, strategically placed text ads Channel sponsorships Advertorials Contest Sponsorships Sample and promotional giveaways Targeted email newsletter advertising E-mail Advertising With over 175,000 subscriptions to our 9 travel and cooking email newsletters, your message reachs a trackable market segment. The newsletters represent our core community of users who frequent the sites over and over again. Newsletter topics include: Kitchen Tips, Low Fat Recipes, Low Carb Recipes, Holidays & Entertaining, Vegetarian, Decadent Desserts, Camper's Corner, Travel Tips & Trips, and Budget Travel. Product & Book Reviews/Promotion If you have a book video or product you would like us to review or consider excerpting on our sites, please write to cheri@fabulousfoods.com or send a review copy to: Enigma Communications, P.O. Box 5041, Playa del Rey, CA 90296. We also run contests/giveaways in which such items may be promoted as prizes. Statistics The Internet is here to stay and while it is not as common as television or telephone, it soon will be. The growth of people going online is skyrocketing. There are currently over 150,000,000 computers hooked up to the internet and this number is growing at a pace of 12% per year(zdnet.com). Critical mass is not far away.   FabulousFoods.com Demographics Gender        Women 65%         Men 35% Average Age Range (years) 25-65 Average age of Children 2 Education        Some College 22%        College Degree 32%        Graduate Degree 12% Average Income $55,000 - $125,999 Goes online daily 85%